Wear it for a day. Have somebody else check.
Apply once, in the morning, to the inside of your left wrist only — nowhere else, or the readings blur. You will stop being able to smell it on yourself within about twenty minutes; that is normal and it is why the important column is the one somebody else fills in. Ask a partner, colleague or flatmate to do the arm's-length check at each time. That column is the actual measurement.
TIMEYOU: HOW STRONG IS IT
ON YOUR WRIST?SOMEBODY ELSE, AT ARM'S LENGTH:
CAN THEY SMELL IT?WHO CHECKEDDID ANYONE COMMENT
WITHOUT BEING ASKED?